Appealing to Millennial Renters
Millennials are anticipated to overtake Baby Boomers as soon this year as the largest generational segment. In addition to the size of Gen Y, their potential buying power has grown to upwards of $200 billion annually.
Whether it’s the close proximity to public transportation or a pet-friendly atmosphere, there are a few ways to make your property more appealing to Generation Y. Here is a shareable infographic on ways you could market your community to Millennials: